Celsius 360: Navigating the Competitive Landscape

In this deep-dive strategy project for Celsius, comprehensive environmental analyses were conducted across demographic, economic, political/legal, sociocultural, and competitive dimensions to uncover emerging opportunities and threats.

Using SWOT and Porter’s Five Forces frameworks, key strategic insights were identified and used to develop forward-thinking recommendations focused on revolutionizing the consumer experience, strengthening brand loyalty, and expanding the product range to keep Celsius ahead in an increasingly crowded market.